The projects displayed in my portfolio highlight my areas of expertise and represent a selection of my 16 years working in the denim industry at Denham. My roles have diversified from graphic design, art direction and environmental design to formation, creative lead & project management on brand collaborations. Combined with integrating campaigns through GTM execution, with product and brand marketing experience, I turn ideas into authentic meaningful connections that engage, inspire and convert.

I search for a balance between creativity and strategy, craft and technology, with a keen eye for detail and a trends research-focused approach to the creative process. I am passionate about the artistry of making. I draw inspiration from both tradition and future innovation—how things are made and how they evolve. Embracing forward-thinking solutions while staying true to authentic storytelling of human-centered creativity.