Blu Nero.

ASPESI, Milan - Quietly shouting its refined attitude since 1969. Renowned for elevating performance-based down jackets into outerwear icons of wearable elegance and functional style. Reworking authentic classics from shirts to field jackets - designed with a respect for traditional craftsmanship mixed with modern technical fabric innovation.

 The collection BLU NERO stems from a mutual passion for traditional craftsmanship mixed with technical fabric innovation. Born from the marriage of authentic denim blue with sartorial elegant black, this combination forms the collection's cornerstone.  Mixing Italian know-how with technical expertise, the collection features original denim and outerwear icons designed around conversations about premium fabrics, elegant form, and sartorial style.  Consisting of reworked classics such as down jackets, sweatshirts, and denim jeans, these timeless pieces create an elevated and authentic wardrobe. Made in Italy with passion, care and attention to detail.

My role included shared creative concept; direction, branding; copy.