Tilak. Dvakrát měř, jednou řež.
Measure twice. Cut once.
When your jacket comes with a 4 year warranty you know the quality and production is superior. Tilak. The Czech mountaineering company use only the highest performing materials and components, carrying the exclusive Gore-tex license, and stitching locally by expert seamstresses in Šumperk.
Each garment bears the Tilak red dot not as mere decoration but as a guiding mark - A symbol chosen to signify resilience, offer protection and inspire inner strength in the wearer - encouraging a deep respect for the mountains through all weather situations. A wearable reminder of the fortitude they carry within themselves with premium quality outerwear as their quiet companion.
My role included shared creative concept; colour & fabric selection, branding design; copy and production.
“I always like to work on projects that have not only an interesting initial idea, but also great people around it. I was lucky enough to work with Ali on two collaborations between Tilak and Denham, it was not only interesting work but also a great fun. I highly appreciate Ali´s attention to detail, honest approach, reliability and the utmost professionalism with which he approaches every challenge.”
— Jan Hauska, Head of International Sales, Tilak