The iconic British trench coat styled by jean makers.

Denham applied graphic handwriting onto the Mackintosh Oxford trench coat - adding its a branded style to an outerwear classic. The brands playful scissor motif and tailor-made Mackintosh features line the interior, whilst signature brand details discreetly imprint the exterior of the iconic British raincoat.

The Mackintosh 3⁄4 length Oxford has been considered inside-out, to reveal Denham’s distinct scissor motif as a compliment to the clean cut silhouette. Including branded cotton-taping used to hand seam-seal the lining across the interior, cuffs and hem for enhanced water-repellence. The Denham scissor logo heat-pressed with precision onto the rubberised fabric at the throat latch. A dual branded transparent imprint concealed on the flipside of the collar complete the detailing.

Marketing content supported with illustrations by Mr. Slowboy

My role included product & branding design; copy and production.