When 5-pockets on a jean are not enough.

4-in-1 Modular detachable system designed for a modern commute. For when jeans pockets are not enough for wallets, sunglasses, water bottles, keys…

The Denham brands East meets West design aesthetic translated onto Eastpak’s iconic backpack and tote bag silhouettes: Stitching traditional Sashiko stitching patterns onto 2-tone woven nylons. Fabric weights & coated surfaces add ‘shades of indigo’ panel play to Eastpak’s modern, functional and durable luggage.

My role included the creative concept, design & branding. Art direction for the video. Storytelling and production.