A meeting of materials and minds.

Sashiko stitch Japan Boro. Otaku purist denim.

Original Japanese denim made by Kaihara Mill in Japan. Cutting together authenticity with eco dyestuff technology, and using a quintessentially Japanese fabric and stitch technique echoing a hundreds of years old tradition of repair and re-use.

Future Fibre Sustainable Denim. Italian premium denim.

Sustainably sourced and made in Milan at Candiani’s cutting edge mill. Organic cotton combined with waterless technology.

The AIR MAX and BLAZER silhouettes are timeless. We brought a new level of sustainable authenticity to these designs.

My role included initial design concepts; creative pitching deck, video art direction; product marketing strategy & storytelling. The shoe box design used a cut out Nike swoosh which was a first for Nike.