Art Director | Brand Creative
STORYTELLING THROUGH DESIGN
Ali Kirby is an experienced creative practising in art direction, design, branding, marketing & collaborations.
Art Director, designer and strategic content leader with 25 years in the denim and apparel business - working at the intersection between design and marketing - delivering expertise in brand & product storytelling, and cross-functional collaboration as partnerships and artist projects creative lead.
Specialised in developing brand narratives and creating design solutions, using strategic thinking & key performance metrics, with a proven ability to drive brand growth across EU, China and Japan.
As a sleeves rolled up brand builder I draw from a range of skillsets including Art Direction; graphic & product design; creative strategy, copywriting, trim & packaging design; photography; brand guidelines, books & decks; GTM toolkits including social plans and campaigns, retail VM, window design and POS material.
The value of brand partnerships and artist collaboration is in the human experience. Building relationships, creating purpose, delivering with empathy.
photo: Marc de Groot
HOUSE GUEST ARTIST. Series #1-25.
A 15-year journey of creativity, collaboration, and fun— The H.G.A series is in essence a capsule collection of tees and sweats, but more than that an opportunity to work with creative talent. Reimagining the Denham scissor logo and brand messaging in their signature style. My role included direction & production.
White Label Branding
At Bear Fruit Studio I consult as branding & labelling specialist. Creating white label concepts, packaging and trim inspiration for trade & brand. Mavi Jeans, Zara, Tommy Jeans, ONLY, Guess Denim as clients.
Researching micro and macro trends translated into design, materials and colour, with a focus on sustainable solutions for menswear, womenswear, sports, denim & casual.
Get in Touch.
Every brand has a story. Every story needs a message. Every message needs a purpose.
I would love to help your brand tell stories that resonate with value, emotion and detail.
mail@alikirby.com
+31 6 24 887 054